Under Armour
I WILL

PROJECT
Video campaign

CLIENT
Under Armour

I WILL

The “I WILL” campaign shows Under Armour’s athletes, Mick Schumacher, Teddy Riner and Jade Jones in their training to motivate and inspire people all over the world. The vision is for everyone to live a healthy active lifestyle regardless of age or fitness level by wearing the right product no matter what sport you participate in.

Mick Schumacher 
“You have to be at a 100%”